Graduated in Economics from UFSC – Federal University of Santa Catarina. His specializations are in “The Essence of Leadership and the Consumer” at Harvard and “Strategic Market Planning and Implementation Strategies” at Michigan Business School and in Brazil participated in the specialization in “Brand Building” at ESPM. He began his career as a Trainee at Novamérica, going through all areas of the company, went through some commercial areas of other family businesses and today is ahead of Novamérica Agrícola. He is on the advisory board of Lambarin, board of Datamarkets, board of Fomenta Vale, board of Cyns.