Humberto Jasso serves as the Executive President of the Mexican Sugar Chamber, a pivotal organization representing the interests of sugar mill companies engaged in the conversion of cane into sugar throughout Mexico. In this capacity, he advocates on behalf of the industry before government entities, collaborates with cane growers and labor unions, and champions Mexican sugar in international markets. His advocacy extends to promoting sugar as a healthy ingredient.

Mr. Jasso also holds the position of Vice President at the World Sugar Research Organization, headquartered in London. This organization is committed to the objective analysis of scientific research on sugar and promotes a science-based understanding of its role in health.

Additionally, Mr. Jasso serves as Vice President for International Trade at the Mexican National Agricultural Council (CNA), the premier private sector body representing farmers, ranchers, fisheries, forestry, and the agroindustry.
Prior to his leadership at the Mexican Sugar Chamber, which began in 2011, Mr. Jasso had an illustrious 22-year career at Mexico’s Trade Ministry. His notable achievements include participation in the original negotiations of the North American Free Trade Agreement (NAFTA).

Humberto Jasso resides in Mexico City with his wife and two sons. He holds a Bachelor’s Degree in Economics from Yale University and a Master’s Degree in Economic Development from Cambridge University.