Jaime Finguerut, a chemical engineer with a postgraduate degree in Bioprocesses, has been working with sugarcane processing since 1979, much of his career at the Copersucar Technology Center and C T Canavieira, where he led the innovation and optimization of industrial processes. Since 2017 he has led the ITC – Instituto de Tecnologia Canavieira, where he leads the MM.IA project, based on online NIR sensors and AI, for Advanced Control and increased Industrial Efficiency.