President of Friboi

Renato Costa is president of the Beef Division of JBS Brasil. With more than 40 years of success, Friboi is present in more than 150 countries and is the most remembered brand in its category in Brazil. Costa joined JBS 12 years ago and served as director of Friboi before taking over as CEO. Under the leadership of Renato Costa, Friboi became the market leader in Brazil in its category, responsible for producing one of the most complete portfolios in the sector.