Fred Zeller is CEO of the German cooperative SZVG, Suedzucker’s majority shareholder, since 1995 and managing director of the beet growers association VSZ since 2010. He holds a degree in agricultural economics of the Technical University Munich, where he remained for two years after his studies as a postgraduate researcher at the Institute for Agricultural Policy. After having finished his doctoral thesis, a macro economical analysis of trade flows on the world sugar market, Fred worked five years as an export and sales manager for Suedzucker before he took his actual position.