About the event

For the past decade, DATAGRO Opening Crop – Sugarcane, Sugar and Ethanol has set the tone for DATAGRO’s annual calendar and kicked off planning across Brazil’s sugar-energy industry, marking the start of the new sugarcane season.

In 2026 we celebrate ten years of this landmark for Brazilian agribusiness. The 10th edition is set to surpass 2025, when the conference brought together over 1,500 professionals and delivered 16 hours of high-level programming led by more than 80 recognized speakers.

This gathering connects you with market decision-makers, entrepreneurs, mill executives, sugarcane producers and suppliers, and public leaders.

Participants will have access to analyses of the 2025/26 results and projections for the next season, and join debates on what lies ahead for the sector, including national and global market dynamics, sustainability, technological innovation, and new strategies to broaden the use of biofuels.